The Power of Print

Newspapers!

Portable
You can fold up & take with you anywhere

No batteries required
You won’t lose battery life with a newspaper

Won’t be replaced…
By the next text message

74% of people in communities served by a newspaper with circulations under 15,000 read a local newspaper each week

Those readers share their newspapers with 2.33 people on average

About 38.95 minutes is spent reading their local newspapers each week

43.8% keep their community newspapers six or more days

73% read most or all of their community newspapers

51% prefer to receive advertising through the newspaper.

The local community newspaper is the primary source of information about the local community for 51.8% of respondents compared to…

16% seeking information from friends and relatives
13.2% from TV
7.5% from the internet

Source: 2011 survey conducted by the National Newspaper Association and the research arm of the Reynolds Journalism Institute at the Missouri School of Journalism

44.3% of the U.S. population – Nearly 105 million people across the United States read the newspaper on any given Sunday

43.8% of the U.S. population – Nearly 103 million people across the United States read the print/website newspaper on an average day

Source: Scarborough USA+ 2011 Release 1 Total Feb 2010 – Mar 2011