Representing Tennessee’s Newspapers
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ANNOUNCEMENT- Tennessee Press Service has partnered with PR Media Release and their connections to expand your press release even further into Tennessee’s communities. Check out the service for FREE right now.
Newspaper media takes center stage during the Holiday Shopping season
By Caroline Little, president and CEO, NAA
There is only one question on the minds of retailers and advertisers for the next two months – what is the best way to reach consumers?
The answer this year, as it has for many years prior, is newspaper media.
Continue reading here.
Print Newspapers are Still the Pinnacle in Audience Engagement
July 16, 2014 1:19 pm | Mary Hiers
Sometimes the old habits are hardest to break. Just because the world has gone digital, doesn’t mean readers have followed the trend, or even prefer to read digital media.
New data available from a study concerning reader engagement found that print newspapers are in the lead. This means print newspapers still provide more reader engagement than TV, digital newspapers, radio, magazines and other media outlets.
Continue reading here.
Research shows if engagement is what it’s all about, print newspapers deliver
09 June 2014 · By Suzanne Raitt
A recent media and ad engagement study demonstrates the power of newspaper media. Print editions are the most engaging medium and have the highest advertising engagement, and newspaper Web sites easily outscore the Internet on both media and ad engagement.
Read more here.
News Corp Chief: We’ll Publish Newspapers for ‘Decades and Decades’
The head of Rupert Murdoch’s News Corp. on Monday said the group will be publishing newspapers for “decades” and hit out at the “morbid mindset” of those who say print is dead. Continue reading here.
Media Research Blog
Cross-media study shows print advertising has highest ROI
04 February 2014 • By Erik Grimm
While any advertising campaign should feature a healthy mix of new and conventional media, recent research points to print as the platform with the best return on investment. Continue reading here.