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Shoppers Look to Newspaper Media for the Best Holiday Shopping Deals
Newspaper media inform readers about the best deals on Black Friday and throughout the season
By David Chavern, president & CEO, NAA
The infamous day-after-Thanksgiving retail bonanza – affectionately dubbed “Black Friday” – is always a major event for newspapers. Readers look forward to the arrival of the “Thanksgiving edition” of their local newspaper, stuffed with advertisements for the best retail sales, deals and coupons. While many shoppers expanded their media consumption to embrace digital and mobile formats, the local newspaper — in print and digital form — remains unrivaled when it comes to providing discounts, coupons and information on deals being offered at retailers in local communities.
To continue reading, click here.
News Corp Chief: We’ll Publish Newspapers for ‘Decades and Decades’
The head of Rupert Murdoch’s News Corp. on Monday said the group will be publishing newspapers for “decades” and hit out at the “morbid mindset” of those who say print is dead. Continue reading here.