Representing Tennessee’s Newspapers
Thank you for visiting our site. If you’re looking for information on Tennessee’s newspapers, you’ve come to the right place!
We provide ad placement services to clients who need to reach an audience; regionally, statewide and nationally.
We are a convenience, a singular source to make ad placement a little easier…
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NEWSPAPERS ARE STILL HERE AND STILL MAKING MONEY
By Caroline Little, NAA president & CEO
The sky is always falling and newspapers are always dying.
For more than a decade, that has been a common and constant refrain. While working at washingtonpost.com, the Guardian US, and now, the Newspaper Association of America, I have been asked frequently about the state of the industry as people search for the worst.
Though newspaper media is enjoying the largest audiences ever as well as continuing to play a unique and critical role in our communities, there is one fact that always tends to be obscured or outright ignored – newspapers are still making money and newspapers remain a good investment.
Continue reading here.
Print Newspapers are Still the Pinnacle in Audience Engagement
July 16, 2014 1:19 pm | Mary Hiers
Sometimes the old habits are hardest to break. Just because the world has gone digital, doesn’t mean readers have followed the trend, or even prefer to read digital media.
New data available from a study concerning reader engagement found that print newspapers are in the lead. This means print newspapers still provide more reader engagement than TV, digital newspapers, radio, magazines and other media outlets.
Continue reading here.
Research shows if engagement is what it’s all about, print newspapers deliver
09 June 2014 · By Suzanne Raitt
A recent media and ad engagement study demonstrates the power of newspaper media. Print editions are the most engaging medium and have the highest advertising engagement, and newspaper Web sites easily outscore the Internet on both media and ad engagement.
Read more here.
News Corp Chief: We’ll Publish Newspapers for ‘Decades and Decades’
The head of Rupert Murdoch’s News Corp. on Monday said the group will be publishing newspapers for “decades” and hit out at the “morbid mindset” of those who say print is dead. Continue reading here.
Media Research Blog
Cross-media study shows print advertising has highest ROI
04 February 2014 • By Erik Grimm
While any advertising campaign should feature a healthy mix of new and conventional media, recent research points to print as the platform with the best return on investment. Continue reading here.